Smicker news

Resumé writes about Consumer MAD Report

The magazine Resume writes about the Consumer MAD Report and the new era where consumer behavior has become unpredictable. During…

What has happened to consumer behavior?

When we now sum up 1.5 years with the pandemic, Swedes have updated their digital preferences, matured as digital consumers…

The Consumer MAD Report soon to be published

Today we have finally received the long-awaited study of how 1.5 years of pandemic has affected Swedes’ consumption behavior. This…

Workshop with IRM at Smådalarö gård

Together with IRM we have evaluated the work we did last year including Positioning Strategy, Service design, Brand Identity and…

Marketing automation framework for Volvo Cars

During the spring we have delivered a range of strategic projects for Volvo Cars. Among them frameworks for Marketing Automation,…

Why did 17% of Swedes become more disloyal during the pandemic?

Smicker, Reaktion and Novus have in collaboration produced a unique study of Swedes’ loyal behavior during the pandemic. The Loyalty…

Returning assignment at ECHO Awards finalist jury

This week we have judged the finalists of strategic, creative and innovative data driven marketing. It was inspiring to have…

IRM’s new website is launched

Now IRM’s all new website is up and running. Smicker made a total remake of the IRM’s website design to…

Strategic repositioning of DM Nämnden

Smicker have delivered a brand new strategic position, visual identity, communication platform and new name for DM Nämnden. The new…

Competitor analysis of grocery loyalty concepts

In Collaboration with BBH Stockholm Smicker has accomplished a competitor analysis for a major Grocery brand. The scope was to…

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