STF / #VÅGAUPPTÄCK

STF / #DAREEXPLORE

#VÅGAUPPTÄCK (#DAREEXPLORE)

STF offered a trip, without telling where.

Silver, Lovie Awards
How come we don’t explore all the fine things around the corner in Sweden? That’s what the Swedish Tourist Association asked themselves. And that’s why they wanted to show how exciting and fun it can be to let go of your everyday patterns and dare explore – places, people and yourself!  

With the simple insight that people want adventures and like surprises, we embraced the parole #DAREEXPLORE and went out downtown, in social media and on a campaign site to look for brave participants. Would you follow on a trip somewhere in Sweden? We won’t tell you where you’ll go. Or with whom.

For more information about our collaborations: pierre@smicker.se

#DAREEXPLORE – Case film

Campaign website