Clients & Business Segments

A decade of designed customer satisfaction

Since our first assignment in 2008 we have dedicated our work to support our clients to grow. Our clients have all come from different business segments but they have all had the same insight – all business thrives from the ambition to be a leader in the customer satisfaction business.

Retail & ecommerce

Blocket, Blomsterlandet, Coop, Dormy Golf & Fashion, Hemtex, Ica, IKEA, Interflora, KappAhl, Kronans Apotek, Linas Matkasse


AMF Pension, Avanza, Riksgälden, SBAB, Skandia

Media, entertainment & telecom

Dagens Industri, Göteborgs Posten, Halebop, SF Bio/Filmstaden, Storytel, Telia, TV4 play

Consumer products

Samsung, Volvo Cars

Travel & Hospitality

Fritidsresor, Hertz, Scandic, STF – Svenska Turistföreningen

Governmental & Not for profit

Bris, IRM – Institutet för Reklam och Mediestatistik, NIX-nämnden, SGBC – Swedish Green Building Council

What our clients say

We always strive for elaborate results and do our best to meet our customers’ needs.

We can really recommend Smicker. They have helped us with both strategies and execution in various and complex projects. What I especially appreciated about Smicker is their sensitivity and humility to our missions.
Anders Tärnell, Marketing Director för Sverige och Danmark
Anders Tärnell
Director Digital Sales & Communication, Hertz
With solid experience and deep understanding of people and company issues, Pepe helped us see new solutions when we were stuck. With his solid experience and deep understanding of both people and company issues, Pepe helped me and my co-owners to find a new strategic path.
Carin Blidholm Svensson, Creative Director & Founder at BVD
Carin Blidholm Svensson
Creative Director & Co-founder of BVD
Accuhorsemat came to Smicker with a diverse business model. Smicker asked the right questions and made an impressive analysis of our market. It is largely thanks to Smicker that we reached our ambitious sales and communication goals in 2019.
Picture of Max Hoffmann
Max Hoffmann
CEO & Founder of Accuhorsemat