The Smicker Way

Our core is CX, Customer Relations and Brand Experience in digi-physical ecosystems. In this context, we shape future-proof strategies, concepts and solutions for profitable customer relations and sustainable bonds between brands and customers throughout prioritized phases of the customer journey. 

Since the start in 2008, we have challenged traditional Marketing, Branding, CRM, loyalty and customer experience by adding an emotional dimension to a brands’ relations to its individual customers.


Smicker's core strength lies in the strategies that drive desired change of behaviour

The Smicker way

Our leadership derives from deep insights and understanding of humans buying behavior, long experience of brand positioning, and translating this into creative communication that drives desired customer behavior and loyalty.

For refining our approach over the last decade, we have received some national and international recognitions and awards – 12 gold, 10 silver, and 13 bronze.

The customer's experience is everything

Our working model is based on the CX ecosystem and how we have structured it.

Our proven methods support prioritizing efforts to prioritize segments where we will get the greatest impact on the customer experience. 

Our approach breaks down complexity into the most relevant path for every client.

Do you want to know how the smicker way could support your business? Please get in touch so we can discuss how to approach your specific challenges.

Why us?

Our offering

Positioning and brand, innovation and digitalisation, ideas and creativity, dialogue and loyalty, editorial and production.

Our clients

Blocket, Hertz, Volvo Cars Sweden, SBAB, Villaägarna, Miljonlotteriet, BRIS, Riksgälden, TV4 Play, Göta Energi.


Throughout the years, we’ve been awarded numerous times with our clients. In fact, we’re Sweden’s most award winning relation marketing agency.

Smicker is a proud member of Swedma – The Swedish data & Marketing Association.

Smicker has Swedma’s authorization in data & marketing – ADMA.