Smicker news

The magazine Resume writes about the Consumer MAD Report and the new era where consumer behavior has become unpredictable. During…

When we now sum up 1.5 years with the pandemic, Swedes have updated their digital preferences, matured as digital consumers…

Today we have finally received the long-awaited study of how 1.5 years of pandemic has affected Swedes’ consumption behavior. This…

Together with IRM we have evaluated the work we did last year including Positioning Strategy, Service design, Brand Identity and…

During the spring we have delivered a range of strategic projects for Volvo Cars. Among them frameworks for Marketing Automation,…

Smicker, Reaktion and Novus have in collaboration produced a unique study of Swedes’ loyal behavior during the pandemic. The Loyalty…

This week we have judged the finalists of strategic, creative and innovative data driven marketing. It was inspiring to have…

Now IRM’s all new website is up and running. Smicker made a total remake of the IRM’s website design to…

Smicker have delivered a brand new strategic position, visual identity, communication platform and new name for DM Nämnden. The new…

In Collaboration with BBH Stockholm Smicker has accomplished a competitor analysis for a major Grocery brand. The scope was to…