Strategic repositioning of DM Nämnden

Smicker have delivered a brand new strategic position, visual identity, communication platform and new name for DM Nämnden.

The new name will be NIX Nämnden (the NIX Board) which has the task of monitoring how personal integrity is respected in Swedish advertising and marketing. The NIX Nämnden is an important part of the business community’s self-regulation for responsible marketing. The strategic solution to change the name to NIX Nämnden was to ride on the context and brand awareness of its hidden relations to NIX Telefoni. 

In June we launched a completely new website that reflects the new position.

Primary target groups where consumers, businesses and authorities. 

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