Today we have finally received the long-awaited study of how 1.5 years of pandemic has affected Swedes’ consumption behavior. This report is a collaboration between Smicker, Reaktion and Novus, and the results represent the population of Sweden.
The following weeks we will start the work of deepened analysis by adding insights from other relevant reports and studies. This will be compiled into our meta study – the Consumer MAD Report.
Keep an eye out, in the second half of October it will be launched.
If you want to be sure to get a copy, send a message to Pepe via Linkedin or email.