The magazine Resume writes about the Consumer MAD Report and the new era where consumer behavior has become unpredictable. During the autumn, listed companies trashed the full-year forecast due to…
When we now sum up 1.5 years with the pandemic, Swedes have updated their digital preferences, matured as digital consumers and e-commerce has increased by 62%. But something has happened…
Today we have finally received the long-awaited study of how 1.5 years of pandemic has affected Swedes’ consumption behavior. This report is a collaboration between Smicker, Reaktion and Novus, and…
Together with IRM we have evaluated the work we did last year including Positioning Strategy, Service design, Brand Identity and new Website. Despite 1.5 years of the pandemic we came…
During the spring we have delivered a range of strategic projects for Volvo Cars. Among them frameworks for Marketing Automation, Customer contact plan, Consent management / GDPR, Migration plan, etc. …
Smicker, Reaktion and Novus have in collaboration produced a unique study of Swedes' loyal behavior during the pandemic. The Loyalty MAD Report clarifies how the increased digitalization also affected loyalty.What…
This week we have judged the finalists of strategic, creative and innovative data driven marketing. It was inspiring to have deeper look into this years finalists. Echo Awards is a…
Now IRM’s all new website is up and running. Smicker made a total remake of the IRM's website design to reflect the new position, brand identity and new user groups.…
Smicker have delivered a brand new strategic position, visual identity, communication platform and new name for DM Nämnden. The new name will be NIX Nämnden (the NIX Board) which has…
In Collaboration with BBH Stockholm Smicker has accomplished a competitor analysis for a major Grocery brand. The scope was to map and analyze the competitors' loyalty programs and customer clubs…