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Resumé writes about Consumer MAD Report

  • Post author:Smicker
  • Post published:December 10, 2021
  • Post category:Uncategorized

The magazine Resume writes about the Consumer MAD Report and the new era where consumer behavior has become unpredictable. During the autumn, listed companies trashed the full-year forecast due to…

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What has happened to consumer behavior?

  • Post author:Smicker
  • Post published:November 15, 2021
  • Post category:Uncategorized

When we now sum up 1.5 years with the pandemic, Swedes have updated their digital preferences, matured as digital consumers and e-commerce has increased by 62%. But something has happened…

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The Consumer MAD Report soon to be published

  • Post author:Smicker
  • Post published:October 6, 2021
  • Post category:Uncategorized

Today we have finally received the long-awaited study of how 1.5 years of pandemic has affected Swedes’ consumption behavior. This report is a collaboration between Smicker, Reaktion and Novus, and…

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Workshop with IRM at Smådalarö gård

  • Post author:Smicker
  • Post published:September 28, 2021
  • Post category:Uncategorized

Together with IRM we have evaluated the work we did last year including Positioning Strategy, Service design, Brand Identity and new Website.  Despite 1.5 years of the pandemic we came…

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Marketing automation framework for Volvo Cars

  • Post author:Smicker
  • Post published:May 24, 2021
  • Post category:Uncategorized

During the spring we have delivered a range of strategic projects for Volvo Cars. Among them frameworks for Marketing Automation, Customer contact plan, Consent management / GDPR, Migration plan, etc. …

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Why did 17% of Swedes become more disloyal during the pandemic?

  • Post author:Smicker
  • Post published:March 15, 2021
  • Post category:Uncategorized

Smicker, Reaktion and Novus have in collaboration produced a unique study of Swedes' loyal behavior during the pandemic. The Loyalty MAD Report clarifies how the increased digitalization also affected loyalty.What…

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Returning assignment at ECHO Awards finalist jury

  • Post author:Smicker
  • Post published:February 11, 2021
  • Post category:Uncategorized

This week we have judged the finalists of strategic, creative and innovative data driven marketing. It was inspiring to have deeper look into this years finalists. Echo Awards is a…

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IRM’s new website is launched

  • Post author:Smicker
  • Post published:June 30, 2020
  • Post category:Uncategorized

Now IRM’s all new website is up and running. Smicker made a total remake of the IRM's website design to reflect the new position, brand identity and new user groups.…

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Strategic repositioning of DM Nämnden

  • Post author:Smicker
  • Post published:June 16, 2020
  • Post category:Uncategorized

Smicker have delivered a brand new strategic position, visual identity, communication platform and new name for DM Nämnden. The new name will be NIX Nämnden (the NIX Board) which has…

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Competitor analysis of grocery loyalty concepts

  • Post author:Smicker
  • Post published:March 25, 2020
  • Post category:Uncategorized

In Collaboration with BBH Stockholm Smicker has accomplished a competitor analysis for a major Grocery brand. The scope was to map and analyze the competitors' loyalty programs and customer clubs…

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Recent Posts

  • Resumé writes about Consumer MAD Report
  • What has happened to consumer behavior?
  • The Consumer MAD Report soon to be published
  • Workshop with IRM at Smådalarö gård
  • Marketing automation framework for Volvo Cars

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